SAMARITANS 24/7 CAMPAIGN

#PaidPartnership

About Samaritans

Samaritans offer emotional support for free to those in need. Anyone can call 116123 for free at any time of the day

About the 24/7 Message

Samaritans are here for everyone 24/7 therefore on the 24th of July they mark this as their awareness day to remind people to reach out 

The Ask

They recently added a fundraising initiative to encourage people to give up something for 24 hours or take something on

We’re inviting a range of influencers and creators to collaborate on this campaign in a way that feels authentic and impactful for both you and your audience. To make this as meaningful and effective as possible, we’ve outlined a few collaboration tiers based on content style and audience engagement. Each tier offers a different approach—from tailored, niche storytelling to broader campaign messaging and UGC-style content—so you can participate in a way that best suits your platform.

Please take a moment to review the tiers below and complete the form, selecting the option that aligns most closely with your content and audience.

Tier 1

  • Influencers with niche audiences 

  • Special message for their audience -example: Make up challenge

Tier 2

  • Influencers with large following

  • General message about the campaign – example: Take on the Samaritans 24/7 challenge. What could you do for 24hours or give up?

Tier 3

  • All influencers or UGC Creators – example : the wellbeing journal  ‘’just received this gorgeous bespoke wellbeing journal from Samaritans……’’’